MySports Masterclass: An Expert Guide to Leveraging the Platform's Potential

Consider the MySports Member Platform as a virtual lounge - a space where members can directly interact with studios, access self-service functionalities, explore training plans, participate in classes, and enjoy a personalized fitness journey anyplace, anytime.

However, like any tool, it requires skilled management to deliver optimal results.

It’s much like the physical area in your studio that needs to be maintained. Not responding to the ever-changing member demands, whether it’s adjusting the class schedule, diversifying products and services, or expanding popular, often crowded areas may turn your vibrant studio into an echo chamber.

To ensure your success and maximize the potential of your MySports Member Platform, I’ll be sharing a series of articles in the coming months. As the MySports Product Manager, I invite you for a tour through the platform’s features, best practices, tips and tricks, and real-world use cases so you can benefit fully from your digitally enhanced studio presence.

Let’s kick things off with a view of how the member experience is shaped by the MySports Member Platform. This perspective will serve as the foundation upon which we will build further understanding of the tool in the weeks to come.

Why MySports is Essential for Your Studio

The MySports Member Platform is an all-rounded solution to engage, retain, and support your customers. It encompasses both a mobile app and web platform, available in basic or branded options, serving as a digital toolkit tailored to resonate with each member’s individual needs and elevate their fitness journey with your studio.

Let’s take a closer look at the main features and the member journey with MySports Member Platform:

Member Acquisition: From Prospect to Member

The MySports Member Platform is an essential tool for studios, enhancing how potential members connect with your gym.

Imagine someone who’s yet to discover the unique experience your gym offers. Through MySports, they can take a comfortable first step by booking a free trial or purchasing a day pass, either in the app or via your MySports studio website.

This allows them to experience first-hand the quality of your gym, try out your equipment and services, and get a feel for the ambiance. This experience helps convert their interest into a lasting membership, with the platform supporting their journey from the very first connection.

Member Activities: Improving Engagement and Interaction

To support members and boost retention, MySports Member Platform transforms into a virtual fitness assistant. It ensures that member interactions with your studio are seamless, effortless, and personalized, enriching their experience.

New members, starting their fitness journey with your studio, are welcomed with a smart, user-friendly onboarding process enabled by a Quick Connect link. MySports App enables seamless entry options, depending on the club’s setup and needs. They can enter the studio by simply scanning a QR code for quick and easy digital check-in.

Using MySports, members can view the current studio capacity and the class schedule, and decide on a suitable class, thanks to the detailed information provided for each session.

The next significant step in their MySports journey is the Training World, where studios can create individual training plans or standardized catalog plans according to their training concepts. Members gain access to 500+ exercises with HD videos, empowering them to personalize training plans independently or alongside a personal trainer.

Additionally, training data is continuously tracked in the app to foster progress and long-term motivation. All this can be conveniently managed anytime via the MySports App.

Turning each activity into an opportunity to get rewarded with our Loyalty Program serves as an additional boost of motivation. As members interact more with your studio, they get closer to unlocking the next reward tiers, adding an element of fun to their fitness journey. The tangible acknowledgment of their efforts and progress fosters a deeper connection between members and your studio.

MySports not only makes it easier for members to navigate their fitness routine but also promotes a personalized, immersive, and rewarding fitness experience.

Member Marketing: Personalizing Your Brand Experience

When it comes to member marketing, the MySports Member Platform acts as a brand ambassador, highlighting your studio’s unique personality and fostering a sense of community. Through the app, studios maintain constant communication with members, sharing updates about new offerings, classes, or trainers. This keeps members informed and ensures they feel like they’re a part of a vibrant fitness community, not just a gym.

Perhaps there’s a member who regularly attends classes and is interested in more personalized workouts. With MySports’ integrated upselling feature, your studio can offer a special upgrade to include a personal training package or trial periods for additional modules, maximizing upsell potential. Members can also book additional services, like body measurements, which not only generate additional revenue but also boost motivation for training. Exclusive classes and appointments can be paid for directly through the app, making the process quick and smooth.

Is there anything better than working out together with your friends? I think, only getting rewarded for it. With the MySports Referral Program, members themselves build a thriving fitness community at your studio, transforming their fitness journey into a shared experience. Through a seamless integration of upselling and referral features, members are incentivized to participate more and invite others.

Member Self-Service: Reducing Workload for Studio Staff

In today’s fast-paced world where self-service is becoming the norm and an expected convenience, the MySports Member Platform serves as a digital assistant. Imagine a busy customer who wants to manage their membership details during a quick break at work or from the comfort of home. With MySports, they can effortlessly handle personal data, payment, and contact information, avoiding the need to queue at the studio.

These self-service capabilities offered by MySports aren’t merely a benefit to members - they loop back to support your studio too. By transforming traditionally manual processes into digital workflows, administrative tasks decrease, freeing up staff time and optimizing overall operations.

Coming Next: An Outlook on Future Articles

Your fitness studio deserves a digital platform that works as hard as you do, and MySports Member Platform is here to deliver. Over the next few months, I will dive deep into some features of the MySports Member Platform, providing you with a comprehensive guide to leverage this platform to its fullest.

Expect detailed walkthroughs of the various customer journey touchpoints - including member acquisition, retention, marketing, and self-service. We will dive into specific features, from day passes and contract conclusions to classes and appointments, loyalty programs, content marketing, referral marketing, self-service tools, and more, all to help create a customized, immersive experience for your members.

Moreover, I will take the opportunity to discuss how you can strengthen your brand image with the Branded MySports Member Platform. This will encompass the brand configurator process and strategies for reinforcing your brand’s visibility, making it a remarkable part of your members’ experience.

I look forward to sharing more insights and tips to help your studio thrive. Together, let’s build a dynamic and rewarding fitness community, powered by the MySports Member Platform.

Stay tuned for the next article!

Nico & the MySports Team