Following the general introduction to the platform in the first article and the topic of customer acquisition in the second one, here we focus on another major topic: customer retention. How can the MySports Member Platform help you successfully retain members and keep them loyal to your studio?
Written by Nico Gabler on March 03, 2025
In this article, we will explore three key areas: the booking system for classes and other appointments, the training world, and the MySports Loyalty Program, which allows you to reward your members for their activities. Let’s get started!
The configuration in your Magicline is the foundation for your digital class schedule and easy bookings through the app and website.
Here, you can provide your members with all the key details about a class. Beyond the class name, duration, and description, you can set the maximum number of participants allowed and decide whether to handle additional sign-ups through a waiting list. This way, your members automatically move up as spots become available.
Additionally, you can assign trainers and locations within your studio. If online booking is enabled, the class will be displayed on the MySports website and app, where your members can sign up directly with just a few screen taps!
All member bookings are visible in Magicline for both you and the customer in the app at any time. MySports Member Platform sends out automated confirmations and reminders to increase attendance rate and uplift members. They can also quickly cancel the booking on the go if their plans change, opening a spot for other interested participants.
Another advantage of digital class management is that the instructor can conveniently access the list of registered participants anytime via the Magicline App. This allows them to efficiently organize the session and keep track of attendance. The system also simplifies managing and confirming class registrations through aggregators.
Depending on your operational strategy, you can decide whether you want to additionally monetize your classes or offer them for free. Create course quotas for additional online sales to boost your turnover.
Beyond boosting revenue, there’s another key point to consider: Members who regularly attend classes are often seen as highly loyal and dedicated within the fitness industry. They value the structured workouts and the sense of community your studio offers. The MySports Member Platform helps you keep these dedicated members engaged over the long term with straightforward digital processes, supercharging your class offerings!
In addition to classes, the core of your work at your studio likely revolves around training—after all, it’s the main reason people come to your facility. Whether it’s to burn fat, build muscle, or simply feel better, your members want to achieve their goals, feel supported, and be cared for in a welcoming environment. To ensure long-term member retention, satisfaction, and efficient processes in this area as well, I would like to introduce you to some of the highlights of the training world offered by Magicline and MySports.
Before your member starts training at your studio, I advise you to learn what’s important to them, any previous experiences they have, and if there are any health restrictions you should be aware of. Traditionally, conducting an initial assessment at the start of the training is the way to go.
In Magicline, you can customize everything according to your wants and needs beyond the standard anamnesis forms. You can design specific questions with multiple answer choices and incorporate them into your tailored assessment form for various scenarios.
This form simplifies the process for the trainer, enabling them to discuss it with the potential member during a trial session or while crafting a personalized training plan. Complementing this, the Magicline App enables easy, on-the-spot completion on the gym floor using a tablet. All data are securely stored in the member’s profile for anytime access. Additionally, the assessment form can be used to preliminarily gauge interest in extra services that you might offer later.
Once you’ve collected enough information, you can enable personalized training plans using Magicline or via the app. The database, equipped with over 500 exercises and HD videos, can be customized or expanded anytime to best suit your members’ training needs. With smart filters, templates, or exercise groups, your trainers can quickly create individual training plans that are then made digitally available to your members through the MySports App.
If you prefer to provide standard training plans, these can also be activated in the app without the need for a scheduled PT session or consultation. Whether you run a personal training studio or a staff-less gym, the MySports Member Platform is the right partner for member training needs.
Your members can also access exercise videos, along with their descriptions and instructional assistance, anytime in the app. This reduces the need for inquiries and provides your members with proper technique and confidence in on-demand workouts.
All information provided by trainers, such as training weights, number of repetitions, or machine settings, is displayed in the MySports App and can be adjusted by members during their workouts. With all data stored in one place, nothing stands in the way of progressive training and long-term success!
Now that we’ve explored two major features of the MySports Member Platform, let’s dive into another tool for boosting customer retention: the Loyalty Program.
With this feature, you can reward your members for their activity at your studio through gamification, keeping them consistently motivated. You support them on their journey to more frequent training, which contributes to the long-term success of both members and your studio.
You can configure various levels that lead to different rewards in your Magicline. Use the member app to promote the program and attract as many members as possible. Once they enroll, they will see an overview of all the levels and rewards, as well as their current status. For instance, you could award points for check-ins and offer your members a small protein shake after 10 check-ins within a month. Who wouldn’t appreciate that after a successful month of training?
The features of the MySports Member Platform discussed in this article can help you build a loyal and motivated community of members. By saving time on administrative processes and reducing cancellations, you enhance the training experience, ensuring both fun and success that ultimately benefit your business.
In the next article, I’ll show you how to elevate your brand, give your app a unique touch, and extract more value from your active members with smart additional offers. This strategy will make your studio stand out and foster a greater sense of community among members.
I’m looking forward to sharing more insights with you. Until the next article!
Nico & the MySports Team
